BRIDGING THE GAP BETWEEN SALES AND MARKETING WITH CREATIVE SOLUTIONS AND A 'LIL CHUTZPAH
HI. I'M LESLIE.
Go-To-Market Guru, Sales Enablement Specialist, Content Strategist & Brand Storyteller.
I have 15+ years of B2B marketing experience as a strategist who sits at the intersection of growth, content creation, and business development, bringing it all together for Marketing and Sales organizations. With a passion for creativity, I uncover whitespace opportunities, identify unique insights and excel at translating multiple ideas and thought streams into a clearly defined strategy for teams of all levels to take to market and grow revenue for both businesses and consumers in a holistic way. ​
Born, raised and currently living in NYC, I have a passion for travel,
have been to 6 of 7 continents and do hip hop yoga to Rihanna
and Hamilton to relax.​
Lets Work Together
Go-To-Market Materials
Create or consult on holistic go-to-market strategies and materials to ensure your brand and products are reaching the right audience and help your sales team get out there and sell
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INCLUDES:
- Materials audit
- Competitive analysis
- Defining of ICP
- Positioning & messaging
- GTM & sales materials
Content Strategy
Concept content ideas that consumers, your ICP, will actually want to engage with and that will move the needle for brand and revenue growth
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INCLUDES:
- Content strategy audit
- Audience deep dive
- 5-10 new content ideas including new sellable tentpoles, editorial calendars, thought leadership pieces etc.
Sales Enablement & Training
​​Content creation and training for sales teams to help strengthen confidence, engagement and revenue, empowering them with effective pitch strategies and materials that keep your sales reps ahead of the game
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INCLUDES:
- Templatized and personalized talk tracks
- Content strategies
- Pitch decks
- Product one-sheets
- Insight driven materials
Sales Operations and Process
Creation of scalable and turn-key templates for your marketing, sales or account management teams to tap into for RFP responses and proactive outreach
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INCLUDES:
-RFP templates from $50K-$5MM
- Proactive and storytelling templates and ideas
I've Done It Before
THE WORK
TRUSTED BY LEADING ORGANIZATIONS
I've Worked With Cool People
WHAT MY CLIENTS SAY
They like me.
They really like me.
Adam Shlachter
US, Client President
EssenceMediacom
Leslie's expertise in go-to-market storytelling is exceptional. She transforms complex ideas into compelling narratives, seamlessly collaborating across teams to drive action and results. She is a trusted partner who consistently delivers, and has been invaluable for so many projects. I cannot recommend her highly enough.
Alison Miller
VP Brand Experience,
Publicis Collective
Leslie has a sharp eye for identifying opportunities that can help media companies stay competitive in an ever-changing marketplace. What truly sets Leslie apart though, is her ability to think strategically across an entire business. She isn’t afraid to push into other areas, challenging and refining processes that ultimately improve the overall product and business outcomes. Her deep industry knowledge, combined with her big-picture thinking, makes her the secret weapon you need to add to your arsenal.
Beth Tomkiw
Chief Content Officer, TMB
No matter the circumstance, Leslie leads with intelligence, contributing thoughtful, strategic ideas to conversations and problem-solving. Her ability to craft content experiences that serve both advertisers and brand audiences is impressive. Because Leslie is brand- and audience-focused, she earns a level of trust that is necessary to ensure effective teamwork between Editorial and Marketing. Highly organized and communicative, she builds the essential relationships needed to move her ideas forward and has a direct style of communicating that ensures clear expectations.